Don't touch my Carambar

A French caramel brand made the buzz by tricking the media.

CARAMBAR is a sweets brand well known in France for the jokes you can read on the wrapping of their caramels. French have been eating Carambars since 1954 and those famous jokes almost belong to the french heritage. That is why when they announced that it would be soon the end of carambar's jokes every French media talked about it over the weekend. They all explained how unexpected this announcement was and how disappointed they were. It is sure that Carambars will never taste the same without their jokes said some politicians expressing their sorrow. This brand just offered itself a great free advertising campaign making people talking about for few days. It is sad to observe that news are so depressing that media fall on this story to talk about other things than unemployment, precariousness and austerity.